The goal of a crisis communication plan is to help you be prepared and respond more quickly and effectively when you need to correct or handle a negative situation. The successful institution will be viewed as responsive, truthful, and concerned about the audience served. In this beginner’s introduction to crisis communication plans, you’ll learn the components of building a plan for your business or organization.

• Discover why a crisis communications plan is essential
• Learn what comprises a successful crisis communications plan
• Define your crisis communication plan 

Alex Greenwood, a former journalist, radio host, TV executive, and public relations counselor, leads AGPR. He manages a team of communication professionals with decades of combined experience in managing and responding to crisis situations. 

Alex is a noted speaker and trainer on numerous subjects including PR, marketing, and crisis communications. Since 2017, Alex is a regular contributor discussing social media and PR on KCTV-5’s Better Kansas City Show. He is the host and producer of the PR After Hours podcast, a program dedicated to public relations professionals, marketers, and business owners.

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